Branding is an important step for any cause.
One of the things we discourage is the over use of “free” services out there.
Gmail is great, but why promote Gmail.com as opposed to Your Domain Name . com ?
Same goes with URL Shortners.
We have set up aly.me as our official URL Shortner for Ally Nation.
Basically, when you see a URL with aly.me/ you know that we set the link up, and we are putting out stamp of “we are sending you somewhere that we trust.”
We put our brand on the line each time we create & send out a link from aly.me … so, you should feel a little more comfortable clicking on them.