You know it’s coming.
You have dreaded it for months, or at least weeks.
The Season Finale of your favorite TV show … and worse, that cliffhanger right at the end, and nothing for months.

You really want more. Another episode next week; the next chapter of the story.

With many ventures I have made a mistake. I set the expectation of perpetual production. Two episodes per week. One episode per month. One post per day. Sixteen hours per day. Fifty hours per week.

Each was a mistake.

Each venture was missing a designated reevaluation date, a predetermined season. Instead of just starting out with a goals, each needed to have a point where you are forced to review, reflect, and make a decision to continue in the same, similar, or different direction. On a personal level humans sometimes need  sabbatical (breaks from your normal) or a sabbath (day of rest each week).

Continue reading “Seasons”

Attention Economy hits Home @SAHceo

Ever struggle with the question of if anyone is consuming your media. You produce and produce and see little or no results? There is a spectrum of too little to too much content released & today on Stay At Home CEO a post is released focused on the Attention Economy.

The article is written for Stay At Home Dads and Stay At Home Moms, especally those wanting to build a business, but the idea really applys to you. Especally if stay at home parents are part of your target market.

Something other then spamming the crap out of people is needed if you want long term success & ever want to reduce the amount of work you need to do for results. The funny thing is you don’t define “spamming” your potential audiance does.